Paris Olympics ignites demand for medals and pins, Longyi Metal's cross-border orders hit a new high
2025-06-26
With the opening of the Paris Olympics, global demand for sports peripheral products has surged. According to Yiwu Customs statistics, China's exports of sporting goods increased by 42.3% year-on-year in the first half of 2024, of which metal souvenirs such as medals and pins accounted for 35% of cross-border e-commerce orders. As an industry-leading supplier of metal products, Longyi Metal has successfully undertaken Olympic-themed orders from more than 20 countries including France and Spain with its flexible production lines and export experience in 30 countries, including five-ring pins, athlete commemorative medals and customized key chains. Sales in the second quarter increased by 42% month-on-month.
and preparing for the 2026 World Cup orders."
The company relies on an integrated production chain (design-stamping-electroplating-packaging) to achieve rapid delivery and complete 100,000 orders in 15 days. General Manager Liao Zongwan said: "The sports year creates new opportunities for cross-border sellers. We are expanding the Latin American market
Beyond decoration: pins as core symbols of group identity and solidarity
